1989 is an emerging designer label founded by Chaz Jordan.

Inspired by nostalgic memories from his childhood, THE BRAND DELICATELY JOINS influenceS from the late 90’S + early 2000’S skate and hip-hop culture WITH ELEMENTS OF SAVOIR-FAIRE.

Born with the intent to restore experiential and TASTEFUL aspects to the FASHION industry, while showcasing core values of inclusivity AND ACCESSIBILITY.

THE BRAND’S ETHOS IS “…WHATEVER YOU WANT IT TO BE”. A NOD TO TO ITS RENEGADE YET CALCULATED APPROACH TO THE INDUSTRY.

THE BRAND CONTINUES TO GROW WITH EACH RELEASE WITH INTENTIONS ON BECOMING A TRUE LEGACY LABEL.